--- title: "BattleHawk Armory Customer Story | Coreware" description: "See how BattleHawk Armory uses Coreware’s surcharge program to offset credit card processing costs while maintaining sales and competitive pricing." url: "https://coreware-v3.coreware.online/customer-battlehawk-armory" site: "Coreware" --- # BattleHawk Armory Customer Story | Coreware > See how BattleHawk Armory uses Coreware’s surcharge program to offset credit card processing costs while maintaining sales and competitive pricing. Your Heading Customer story · BattleHawk Armory Your Heading Every card transaction was costing BattleHawk margin. Then Adam changed the equation. Edit this text BattleHawk Armory was spending an enormous amount on credit card processing. Adam introduced Coreware's surcharge program expecting questions from customers. What followed was thousands of dollars in daily savings, minimal pushback, and no observed decline in sales. Read the story Your Heading From the counter Your Heading “It is saving us thousands and thousands of dollars a day, and it is not hurting conversions or sales.” Edit this text Adam · Owner, BattleHawk Armory Edit this text Adam knew exactly where the money was going. Edit this text BattleHawk Armory processes a high volume of transactions in a business where every percentage point matters. Each credit card sale came with a processing fee. Individually, those fees could look routine. Across the entire operation, they became a major annual expense. Edit this text “We’re paying tens of thousands, hundreds of thousands, of dollars in credit card fees every year,” Adam says. “This is a very tight-margin industry.” Edit this text That created a difficult equation. BattleHawk wanted to keep its prices competitive, continue expanding the business, and protect enough margin to make both possible. Absorbing every credit card fee made that increasingly difficult. Edit this text For Adam, the surcharge program was not about finding another source of revenue. It was about recovering a cost the business had been carrying on behalf of the customer. Your Heading Tight margins. High volume. Edit this text Processing costs had become too large for BattleHawk to treat as background expense. Your Heading “In order to continue to offer the best pricing possible, and to continue to grow and expand our operation, we need to pass this charge along to our customers.” Your Heading - Adam · BattleHawk Armory Your Heading The question every retailer asks Your Heading Would customers walk away? Edit this text Introducing any new charge creates uncertainty. Would customers abandon their carts? Would store employees spend their days explaining the fee? Would a few percentage points at checkout undo the work BattleHawk had done to remain competitive? Edit this text The reaction was far quieter than Adam expected. Edit this text “Overall, it was pretty quiet,” he says. Edit this text Online, BattleHawk received only one or two inquiries on a typical day. Most customers either understood the charge, accepted it, or chose to pay with a debit card. Edit this text The response inside the store was even clearer. Edit this text “In-store, there’s been zero blowback,” Adam says. “Absolutely zero, because of the way it’s presented.” Edit this text The surcharge became another part of the transaction rather than the defining moment of the sale. Customers still bought. Conversions held. The business started recovering a cost that had previously disappeared from every credit card transaction. Your Heading The human part Your Heading Most customers just want a straight answer. Edit this text Occasionally, a customer contacts BattleHawk with a question about the surcharge. Edit this text Adam does not send them a complicated policy statement. He gives them a direct explanation. Credit card processing costs the business money. Recovering that expense helps BattleHawk continue offering competitive prices and investing in the operation. Edit this text “I gave them a more personal-level response,” he says. “Nine out of ten are like, ‘Okay.’” Edit this text The small amount of resistance typically comes from customers making lower-value purchases, where the charge may feel more noticeable relative to the item being purchased. Edit this text When a surcharge could put an otherwise valuable sale at risk, BattleHawk still has room to make a business decision. The team can apply a discount when preserving the sale and customer relationship makes more sense. Edit this text The system supports the policy. The people still use their judgment. Your Heading $1,000s Edit this text saved every day, according to Adam Your Heading More margin from the same sales. Edit this text Adam says Coreware's surcharge program now saves BattleHawk Armory thousands of dollars every day, with no observed decline in conversions or sales. That recovered cost gives the business more room to maintain aggressive pricing, protect its margins, and continue growing. Your Heading What BattleHawk learned Your Heading Keep it clear. Keep it simple. Edit this text Adam's advice is straightforward: make the surcharge a clear part of checkout without turning it into the entire story of the transaction. Your Heading Keep it clear. Keep it simple. Edit this text Present the surcharge clearly through the transaction without overwhelming customers with unnecessary explanation. Your Heading Give customers a choice. Edit this text Customers who prefer to avoid the surcharge can use an eligible alternative payment method. Your Heading Answer questions personally. Edit this text A brief explanation about processing costs and competitive pricing resolves most concerns. Your Heading Use good judgment. Edit this text If the fee could cost the business an important sale, the team can decide whether a transaction-level discount makes sense. Your Heading “It is a very frictionless way to add to your bottom line.” Your Heading Adam · Owner, BattleHawk Armory Your Heading Coreware Customer Payments Your Heading See what better payment economics could mean for your FFL. Edit this text Talk with our team about customer payments, surcharging, and how Coreware can connect every transaction with the rest of your operation. Sign Up Explore Customer Payments Edit this text Surcharge availability, requirements, and permitted practices vary by card network and jurisdiction. Businesses remain responsible for reviewing and following all applicable requirements.