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The Website Conversion Gap, Facial Recognition & Upcoming Webinars | coreWEEKLY
Too many firearms retailers have websites that are live but not actually driving sales. This week’s coreWEEKLY breaks down why dealer sites stall when they are built to display instead of convert, walks through a corePOW demo on tax setup with automatic rate detection and multi-state breakdowns, highlights facial recognition login in coreSTORE for faster employee access, and includes the coreBLAST Episode 11 replay along with what’s coming next.
Why Most Dealer Websites Don’t Sell Anything
A lot of dealer websites are not failing because the owner does not care, and they are not underperforming because the firearms customer suddenly stopped buying online.
They usually stall out for a simpler reason. The site was built to display products instead of giving people a real reason to buy from that specific dealer.
There is a big gap between having a website and having a website that sells. A site can be live, full of product, technically functional, and still do almost nothing for the business if it looks and feels like every other dealer site on the internet. That is the trap many retailers have fallen into.
💡 Coreware Feature Update
corePOW: Coreware Tax Setup Demo | How to Set Up Sales Tax, Nexus Tracking, and Multi-State Tax Collection
In this episode of corePOW, Ezra and Joel walk through how to set up taxes inside Coreware and show why this matters for modern retailers selling both in-store and online. This quick demo covers automatic sales tax detection, location-based tax setup, state and county tax breakdowns, and built-in tools designed to help businesses better understand sales tax obligations across multiple states.
The video shows how users can go into their location settings, edit a store location, and use Coreware’s auto-detect feature to automatically pull in the correct sales tax rate. Even better, the system breaks that tax down by state and county, making setup faster and more accurate for businesses that want to avoid guesswork.
🛠️ From the Help Desk
coreSTORE – Employees – Facial Recognition
Enable and Use Facial Recognition in coreSTORE
coreSTORE supports facial recognition as an alternative login method for employees. This feature uses a connected camera and employee profile images to verify identity during sign-in.
Prerequisites
Before enabling facial recognition, ensure the following requirements are met:
- A camera is connected to the computer used to log in to coreSTORE.
- Each employee who will use facial recognition has a profile image that clearly shows their face.
🎥 Replay Ready: coreBLAST Episode 11
Couldn’t make it live? No problem.
The replay is now available, catch up on the latest insights, updates, and smart moves shared in this episode.
📅 Upcoming Webinars:
coreBLAST with Ezra: Episode 12
We’re heading straight into coreBLAST Episode 12, and it’s building on everything that’s already in motion.
📅 Friday, May 1
⏰ 11:11 AM ET
Get it on your calendar now.
The Next Evolution of BFG Is Here. Take a Closer Look.
Join us live on April 29th at 1:00 PM ET for an inside look at the upgraded BFG Marketplace. We’ll walk through the redesigned experience, show how it’s helping retailers move faster and operate smarter, and share what it means for the broader ecosystem.
Save the Date: Action Target x Coreware
Coreware is teaming up with Action Target for a live webinar on May 11th at 11 AM EST. See how the integration connects your retail operations with range management, creating a more unified workflow across sales, customers, and the range.
